Learn keyword research that gets 3x more traffic
Stop guessing what your audience searches for. We teach you the exact methods search professionals use to find keywords that actually convert visitors into customers.
What you'll actually be able to do
Find untapped topics
Discover search terms your competitors haven't targeted yet. We show you how to use free and paid tools to spot gaps in content that people are actively searching for.
Understand search intent
Learn the difference between informational, commercial, and transactional searches. You'll know exactly what content format to create based on what searchers actually want.
Prioritize keywords properly
Stop wasting time on impossible keywords. We teach you how to balance search volume, difficulty, and business value so you target terms you can actually rank for.
Build content clusters
Map out complete topic coverage using pillar pages and supporting content. This approach drives more organic traffic than targeting isolated keywords ever could.
Track real results
Set up proper monitoring for rankings, traffic, and conversions. You'll know which keywords drive business results and which ones need more work or should be abandoned.
Adapt to algorithm shifts
Understand why keyword strategies need to evolve. We cover core ranking factors that stay consistent even when Google updates, so your research stays relevant.
Why most keyword research fails
People download a list of keywords from a tool, write some content, and wonder why nothing happens. The problem isn't the tools – it's understanding what makes a keyword worth targeting.
High search volume doesn't mean anything if those searches don't match what you offer. Low difficulty scores can be misleading when the intent is wrong. And targeting transactional keywords with informational content just frustrates everyone.
We teach you how to evaluate keywords based on your specific situation. Your Aeriontrevia authority, your content resources, your business model – all of these affect which keywords make sense. There's no universal "good keyword" list.
You'll learn to spot the warning signs: keywords that look great in tools but never convert, topics that are too broad to rank for, and searches where featured snippets have killed organic traffic.
How we structure learning
Video lessons
- Screen recordings showing real tool usage and live searches
- Explanations of why specific metrics matter for different situations
- Common mistakes demonstrated so you recognize them early
- Downloadable worksheets to apply concepts to your projects
Practical assignments
- Find keywords for actual websites with specific business goals
- Evaluate keyword difficulty using multiple data sources
- Create content briefs based on SERP analysis and intent matching
- Review work from other students to see different approaches
Case study reviews
- Real keyword strategies from sites that grew from zero to authority
- Failures analyzed: what looked good but didn't work and why
- Industry-specific challenges in competitive versus emerging niches
- Budget considerations when choosing tools and outsourcing research
Tool training
- How to extract useful data from Ahrefs, SEMrush, and free alternatives
- Google Search Console setup for tracking your actual performance
- Spreadsheet templates for organizing research and tracking rankings
- Chrome extensions that speed up competitive analysis during research
Common research roadblocks
Tool overwhelm
Too many metrics, conflicting data between platforms, and unclear which numbers actually matter for your decisions.
Budget constraints
Expensive tools seem required but you can't justify the cost yet. We show free alternatives and which paid features are worth it.
Intent confusion
Search results don't match what you expected. Learning to read SERPs correctly prevents wasted content creation.
Competition analysis
Knowing whether you can realistically compete for a keyword without years of link building and authority development.
Local versus global
Search volumes and competition vary by region. Targeting the wrong geography wastes effort on keywords nobody near you searches.
Seasonal patterns
Some keywords spike at specific times. Missing these patterns means content goes live when nobody cares about the topic.
Long-tail strategy
Balancing time spent on low-volume specific keywords versus high-volume competitive ones for sustainable growth.
Update frequency
How often to redo research, when to abandon keywords, and recognizing when search behavior shifts make old data irrelevant.
Who teaches these courses
Our instructors have spent years doing keyword research for businesses ranging from local services to international e-commerce. They've seen what works across different industries and budgets.
Linnea Bergström
Technical SEO Consultant
Former in-house SEO lead at a SaaS company. Built their organic channel from 200 to 8,000 monthly visitors through systematic keyword targeting and content expansion.
Dávid Kovács
Content Strategy Director
Manages keyword research for 12 client websites across e-commerce and B2B. Specializes in finding commercial intent keywords that drive actual revenue rather than just traffic.
Siobhán O'Brien
Local Search Specialist
Helped 30+ small businesses dominate local search results. Focuses on geo-targeted keyword strategies for service businesses with limited content budgets.